Strategies for Social Media to help grow your customer base
The most talked about topic right now in the business world is Digital Marketing. Businesses want to know how “digital” is affecting the marketing side of their business, how it may be used to one’s advantage and how it can reap massive benefits. One major digital marketing topic is the use of social media to help promote the business generally along with the goods and services that are on offer.
Social media itself has become quite a hit in the last decade or so. Nowadays everything you do has some kind of link to social media. So it is only appropriate that marketing strategies are based around social media. Listed below are three powerful social media strategies that will expand your customer base.
- Innovation is key
There are millions of different companies and individuals that are working to gain the attention of consumers. Most of them are using social media to do so. The main way to stand out among the masses is to be innovative. Innovation is the key to engaging your potential and current customers and clients. Finding out and delivering newer ways to promote your product or advertise them will create intrigue in your target audience.
Once you have their attention, your customer base will automatically grow. Try to think outside the box, come up with brand new ideas. Keep your eyes and ears open to pick up the latest trends. Use those trends to stir up your strategies. A key example can be the use of occasions like Christmas, World Cup, Super Bowl or even using hit movies or TV series. These capture the attention and make you stand out from the rest.
- Be a Two Way Street
Most companies and individuals will use social media as a way to speak their message. They will launch their products and create advertisements promoting them. In a way, they are using social media simply to continually talkattheir audience. It’s sort of like a one way street; don’t do that. If you want to engage your customers then make social media a two way street. Listen to thembeforeyou speak out.
Put out surveys and forms to fill out. Take a poll, ask your customers what they liked. Get them involved as much as you are. This ensures that your customers are responding to you and you are also getting feedback. These same customers who have filled out a survey for you or taken a poll, will be eager to see if you have taken their feedback in mind. If you do, they will visit your restaurants or buy your products or services simply because their choices are now included in your list.
- Make Social Media a Customer Care Service
There have been numerous Facebook pages where companies and individuals have posted the ads of their goods and services or made some attempt to engage their audience. A lot of times customers have asked questions regarding those goods and services or on engaging posts and then received no reply. This is a huge mistake. If you want to be successful, you need to take care of your customers. Assign a specific online response team for such purpose or ensure that you do it yourself.
You’ve probably experience this situation: I recently asked a store on social media about the availability and price of a certain item. There was no response from them and I ended up not visiting them at all. In my case, if there was a response, I would have had an idea as to the price of the item and would have visited them. This would have added me as a part of their customer base. But since there was no response, they lost out on a customer.As a reminder, please note that we are an affiliate of Amazon, ClickMagick, Coach Glue, Content Sparks, GetResponse, Kris Clicks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, SiteSell (SBI! & Solo Build It!), and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey