4 Vital Social Media Hacks That You Need to Know
Social media is dynamic and the constant changes can be challenging for even the most experienced marketers to keep up with. Even then, up to 92 percent of marketers report that social media efforts deliver on leads, sales and brand awareness. Below are the latest social media hacks that will boost your ROI.
Diversify your content
A big part of social media success is consistently putting out content that will engage your audience. Planning a content strategy is crucial for purposes of consistency and content diversification. Content curation is an important aspect of such a strategy. Curation allows you to not only become a niche authority but to also organically grow your content. Integrating news, relevant information and entertainment into your content strategy will really help you to grow your following and boost engagement with your brand. Use tools such as Facebook Trending Topics, Google Trends or Twitter hashtags to find and join bigger conversations and identify worthwhile content to share with your own following.
Engage and build relationships
Social media is all about building your audience and connecting with others for a specific cause. Today, achieving viral growth is extremely challenging without the help of influencers. Targeting influencers will allow your content and brand to be shared widely beyond your own audience. As many as 47 percent of online consumers use ad blockers, making it necessary for brands and business to invest more in influencers as they are the ones holding consumers’ attention. The popularity of influencer marketing has spawned numerous tools such as Buzzsumo, Klout, PeerIndex, Kred, Social Mention and others that allow marketers to identify suitable influencers to collaborate with.
Automate Social Sharing with Tools
Whether you are curating, searching for followers or creating ads, social media marketing activities can be time sucks and success largely depends on automation. Use tools such as Hootsuite and Buffer to automate in order to save time on social sharing. A tool such as IFTTT (If This, Then That) can speed up your social media activities by creating a series of conditional tasks that let you post automatically across your chosen social media platform based on certain trigger events.
Take your ads further
Organic marketing on social media is not enough to beat the competition and reach your target audience. One study found a 65 percent increase in paid social media in the first quarter of 2017. While it has become necessary for marketers to shell out social ad dollars, the costs can quickly add up. Repurposing ads is one way to save up on costs while spreading out your ads further across different platforms. For example, Facebook ads can be repurposed for Instagram, which according to Instagram can boost ad performance. Test new ways of reaching your audience using the same ads by leveraging the growth potential of different social media platforms.
Given the ever changing nature of social media, success depends on testing the effectiveness of current strategies and improving your social efforts based on emerging data. Social Media Hack – an explanation
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