Boost Your Email Conversion Rates with These 5 Powerful Strategies
Email marketing strategies have evolved over the years, but email remains an integral part of any marketing strategy. Indeed, up to 80 percent of marketers say that email is the most cost effective way to engage customers, promote products and boost sales. Below are the latest proven strategies that will guarantee success with your email marketing:
Increase Open Rates With Personalization
In email marketing, personalization comes in many forms but a simple strategy is using the reader’s name to make them feel that each email is meant just for them.
One study found that email subject lines that included the recipient’s first name saw 16 percent higher open rates than those that had not been personalized in this way.
But personalization doesn’t stop at the subject line; the email body should also be personalized based on factors such as subscription preferences, interests or purchase history. If the email content resonates with each individual reader based on their needs you can expect increased conversion rates.
Segment, Segment, Segment
The truth is, data drives any successful email marketing campaign and segmentation is part of this process.
Segmenting your email recipients based on diverse attributes such as the sales cycle, demographic factors, geography or preferences allows you to send more targeted emails.
Targeted emails resulting from effective segmentation can deliver better leads, sales, revenues and open rates.
Optimize For Mobile
According to eMailmonday, by the end of 2017, mobile email will account for 20 to 75 percent of email opens.
Elsewhere, it was found that B2B companies that have optimized their emails for mobile saw significant improvement to the performance of their email campaign.
Another report found that up to 55 percent of smartphone users have made a purchase after receiving a promotional email on their phone.
Clearly, there is value in making it possible for customers to easily interact with your emails from their mobile device.
Some things to bear in mind when optimizing for mobile:
- Keep your copy short and sweet without skimping on relevant details.
- Drive action by enlarging your Call to Action (CTA) for the mobile user.
- Test and optimize your images to ensure they are seamlessly accessible on mobile.
Leverage the Email Marketing Sweet Spot
The email marketing sweet spot is essentially the opportune moment for sending a transactional email triggered by a specific user behavior. This could be a welcome email, thank you email or a transactional email for example to confirm a customer’s order.
Open rates for trigger emails have been found to be 95 percent higher than open rates for traditional email.
The reason why trigger emails offer such great results is because they are highly contextualized and respond to the recipient’s immediate needs.
If you are looking to save time and money, you can use an autoresponder to automate the process of sending trigger emails.
Work On Your CTA
When it comes to email marketing, you are not in the business of just sending emails; you want to send emails that compel your audience to take a specific action at any given time. This is why having a bold, clear and relevant CTA that tells your readers exactly what to do is vital to the success of your campaign.
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Thank you for visiting our website, we hope to see you again!Mike Conkey