The Importance of Having a Content Strategy
As most of us have heard repeatedly, it’s an old cliché but it’s true: content is king. In any kind of online business, you need a constant stream of fresh content. However, creating and publishing this content on a regular basis is one of the most challenging tasks for content marketers, including own personal experience). This is why you need a well thought-out content strategy. A content strategy is a system for planning content creation, delivery, and management.
Here are six key factors that make up an effective content strategy that you’ll want to consider before you dive in.
High Quality Content
Your audience expects a steady flow of high-quality content. If you post on your blog each week, your readers will be expecting it. If you send emails daily with valuable information, your subscribers will be looking for those. If you publish new videos weekly, your viewers will be checking in to watch them.
All of your content, no matter where it’s published, needs to be interesting, unique, helpful, and informative in order for you to build a readership. It’s nearly impossible to create good content consistently without a content strategy in place that emphasizes your standards of quality.
A Consistent Message
Your overall strategy in content marketing should be to brand yourself as an expert source of information on a certain topic. In order to do this, all of your content needs to be relevant to that topic. Everything you publish must contribute to the overall story of you as the expert. It’s like fitting together the pieces of a puzzle, and it’s only possible to do this if you take the time to outline this key message in your content strategy.
Goals and Measures
Your content strategy helps you to set goals and determine whether you’ve reached them. How do you know if your content marketing is getting results? The way to know is to create specific goals that are achievable and measurable, and then tailor your strategy to meeting those goals.
Your content marketing goals should be in direct alignment with your overall marketing goals. For example, your broader goals may include driving more visitors from your social media profiles to your main business website. That may mean that you need to set goals for creating more content to post on your social media sites, or creating more content that will be shared across social media.
Your Target Market
Part of developing a content strategy is to identify your target market. You need to know who you’re creating content for. Only then can you identify what kind of content they need to help them solve their problems.
A good content strategy will outline as much detail as possible about your target market. That includes demographics, pain points, hopes, dreams, preferences, learning styles, personality, etc. The more information you can use to paint a portrait of your typical customer, the better. Then you’ll be able speak directly to that “person” when you’re creating content.
Avoid Getting Stuck
A solid content strategy helps you a great deal when you get stuck for ideas or if you have writer’s block. By including an idea bank and previously identifying sources of ideas and information, you can simply go to these sources when you don’t know what to write, or send your content creators there. This is one of the keys for becoming a “content creation machine”.
“Ideas are the beginning points of all fortunes.” – Napoleon Hill
The Resources You Need
As part of your strategy, think about the type of content you’ll create early on so you can assess what resources you need before you need them. For example, if video is part of your strategy, you need video creation and editing software or a video expert on your staff. There may be areas where you need to outsource parts of your content creation.
Your content strategy should start with your readers and focus on their needs and interests. As you begin producing and publishing content, pay attention to reader feedback and traffic metrics to help you decide how your strategy should be changed.
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Thank you for visiting our website, we hope to see you again!Mike Conkey