Did you know that the brain processes visual information 60,000 times faster than it does text?
New statistics show that 20% of people remember what they read, 10% remember what they hear and a whopping 80% remember what they see.
Data visualization is a potent form of communication and this explains why images and videos are incredibly engaging. Infographs are an equally powerful way of visually representing data.
It is true that engagement with infographics has declined progressively over the years but well-designed infographs will continue to be an essential element of the content marketing mix.
Here’s how to create visually powerful infographs that drive engagement:
- Tell a compelling story
The best stories have a solid introduction, a middle body and a conclusion. This is equally true for the best infographs.
A successful infograph will tell a story that flows effortlessly from the introductory thesis, ebbs into the body and progresses into a conclusive ending.
- Add clickable links to your infographics
Adding clickable links to your infographics enhances the level of interactivity users have with the content.
Links are also a great way to provide additional information without cluttering the infograph. You can point links to other pages on your site to drive traffic there. Links also allow users to easily share the content.
Thinglink is an easy to use tool that helps you create those clickable links to optimize your infographs.
- Utilize parallax scrolling
Parallax scrolling is a design technique that makes your infographs more interactive.
Scrolling incorporates elements of animation and allows you to tell compelling narratives. The best part is that scrolling firmly puts the user in control as they choose how fast they want to go through the infograph and which data points they want to pay attention to (or otherwise skip).
This infographic by Rehabs.com is a good example of an interactive infograph that utilizes the parallax scrolling technique.
- Present data in multiple pages
Infographics are often notorious for their clutter and information overload. It goes without saying that an infograph that contains too much data all squeezed on a single interface will receive very low engagement levels.
The multi-pagination technique is an excellent way to present comprehensive data in a simplified, page-by-page format.
Multi-pagination for infographs closely resembles a PowerPoint slideshow where the user can consume data in small, paginated chunks.
Your Daily Dose of Water makes good use of multiple-paged infographs.
- Enable direct user participation
When it comes to data visualization, interactivity is essential to boosting engagement levels. So, instead of just feeding your audience with the same old static infographs, you could draw them in and make the infograph all about them.
The online forex trading platform MahiFX created a highly interactive infograph that compares participants’ income with that of John Paulson, a renowned hedge fund manager.You vs. John Paulson is essentially promoting online forex trading as a legitimate and lucrative way to earn an income.
- Apply color and font best practices
While the actual data and information presented on an infograph is important, the visual presentation of the infograph determines whether users will be interested in looking at it in the first place.
There is an art to choosing the right colors, shades and typography to make an infograph visually appealing.
All in all, some few things to bear in mind when choosing appropriate colors for your infographs include:
- Avoid using more than 4 colors; 2 is ideal.
- Choose 1 or 2 bold colors and ensure that the rest are softer hues that complement the main color.
- Use shades of the main colors such as light schemes or dark schemes instead of adding more colors
- Make use of white space to retain users’ attention.
Typography also impacts on the visual quality of the infographic. When bold typography is used on titles and headings, it can transform even a dull topic into an eye-catching infograph. Just be sure not to use distracting fonts when you can aptly use visual elements such as graphs, pie charts etc. to convey a message.
Infographics can be powerful content marketing assets if special attention is paid to the art of storytelling and visual presentation. An effective infograph will visually attract attention, emotionally move the user, and disseminate valuable information. These three elements eventually serve to drive engagement.As a reminder, please note that we are an affiliate of Amazon, ClickMagick, Coach Glue, Content Sparks, GetResponse, Kris Clicks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, SiteSell (SBI! & Solo Build It!), and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey