Avoid these 5 mistakes to keep from ruining your landing page conversions
If you had to rate your landing page performance, how would you rate its performance on a scale of 1-10?
Channeling a lot of traffic to your page is one thing; however, getting your visitors to take up your call to action is yet another ball game. Landing page optimization is all about increasing conversions with the goal of pushing your visitors further down the sales funnel.
If you are not getting as many people to undertake a specific conversion event, then your landing page could use further optimization. This means eliminating some common mistakes altogether.
Too many distractions
The internet is a busy place, you know that. You only have a few seconds to capture your visitors’ attention or to lose them completely.
The best landing pages are those that embrace simplicity. Too much text, graphics, product offerings will likely decrease conversion rates because visitors are too distracted to make out what your value proposition is.
Simplify your landing pages by including bullet points or single sentences instead of chunky paragraphs. Minimize the number of images and have a precise headline.
Bottom line: make it a no-frills landing page to capture users’ attention
Failing to segment your page visitors
Even the best copy will not trigger a conversion if it is not written with a specific visitor in mind.
Not all visitors who come to your page are ready to buy; some could be in the awareness stage and are just looking for relevant information while others could be ready to buy and may not require preliminary information.
Visitor segmentation may require a lot of time and effort, and you may have to build different landing pages for each segment. But, in a highly competitive online landscape, catering to the specific needs of your visitors is imperative to reducing bounce rates.
Missing out on social proof
It is an old psychology: People are likelier to buy a product when they see others have bought and are raving about the product.
Social media now makes it so much easier to show your visitors what others in your community are saying about your products. Unlike the old sidebar testimonials, it is possible to prove that the positive raves on Twitter or Facebook are genuine.
In addition to integrating social share buttons to increase user engagement, you should also include social testimonials to encourage visitors to take up your call to action.
Getting it all wrong with your page design
There are numerous things to be considered when designing a landing page that will convert.
Visitors set an impression about your products based on the page design. Will they hit the back button or will they stick around longer? It all depends on what they see and what they do not see.
For starters, seemingly mundane details such as using contrasting colors especially for yourcall to actionbuttons, formatting your page in a way that eliminates clutter, the placement of theCTAbuttons, loading times, the length of sign up forms, can all impact on your conversions rates.
A/B testing is vital to understanding what’s working and what isn’t working with your page design.
Not optimizing for mobile
Without a doubt, mobile is THE big thing in digital marketing. Mobile users are perhaps some of the most important segment in your marketing matrix.
In particular, smartphone and tablet users are likelier to make a purchase or to undertake specific conversion events compared to desktop users.
Your landing pages should be easily accessible and functional across different mobile devices.
Consider elements such as copy (keep it simple), links, CTA button placement, social media buttons, and request for information and subscription forms. The idea is to make all these elements easy to locate and to use.
Whether you want to move your visitors into the shopping cart, to boost lead generation with a freebie, or to sell a product or service, you only have a few seconds to realize these business goals. Let’s face it. Without a thoughtfully optimized landing page, you can forget about meeting your conversion goals.As a reminder, please note that we are an affiliate of Amazon, ClickMagick, Coach Glue, Content Sparks, GetResponse, Kris Clicks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, SiteSell (SBI! & Solo Build It!), and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey