The Digital Phase of Content Marketing
Evolution occurs in every aspect of life. Whether it be in human lives, in the global population, inventions or even technology, evolution is present everywhere. The same can be said for marketing. Gone are the days when people used to slap some posters on the walls to let you know about an upcoming event or a product. They evolved into TV commercials which people now tend to ‘switch off’ from.
People also used to buy and read magazines which contained advertisements. The buying of magazines have significantly decreased and so companies find it harder than ever to reach people through this method.
It’s a fact – everything has evolved into the digital phase. People are now permanently online and businesses are realizing that they need to be where their target audience are.
So how do marketers make their target audience learn about their services or buy their products? They evolved as well, and came up with content marketing. For those of you who have heard the term but aren’t totally sure of its meaning…
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In simpler words, content marketing is a way to attract and keep your target audience engaged by the creation and sharing of information that they will enjoy and find useful. Blog posts, instructional web series, infographics are just a few examples of how this is achieved.
Content marketing is a process in which you are engaging with your target audience. Instead of selling your products and services, you are giving out information to your audience. You just provide good valuable content on a consistent basis.
Any information that catches the eyes or ears of your audience, whether it’s a post on Facebook, an image on Instagram or a Snapchat is content marketing. The good news is, it’s highly effective.
So the big question arises; why is content marketing changing the digital landscape?
If you read the definition of content marketing you’ll notice two keywords;relevant and valuable. These are what separates content marketing from your standard advert which attempts to sell a product. Companies will try to sell their “stuff” via direct ads. Avoid doing this. It doesn’t work anymore and consumers see it for what it is – an attempt to take their money.
Nowadays people demand more. They demand value and don’t respond to obvious selling methods. They want to be entertained, educated and valued. Content marketing is the present and future of marketing and encompasses all aspects of the process. Unless you want your company to sink or fall behind your competitors, you need to be using content marketing.
If you take a look at some individual marketing strategies, you’ll see how content marketing is hugely important:
- Social Media Marketing- Content marketing must form a large majority of your social media marketing. If you just post and run adverts you’ll be turning off a vast majority of consumers who visit the social network to enjoy, learn and be entertained.
- Public Relations- Successful public relations strategies are based around issues that readers care about and which benefit them. They generally don’t care at all about your company, how many years it’s been running or how many awards it has won.
- SEO- Search Engine Optimization will reward companies that publish meaningful, quality and relevant content. Content needs to be precise, to the point and be useful.
- PPC- In order to make your Pay Per Click work, you need strong content to support it and to engage people during the process.
- Inbound marketing- You need quality content to bring in leads and inbound traffic. Inbound marketing is highly important for all businesses.
Thank you for visiting our website, we hope to see you again!Mike Conkey