3 Winning and Ethical Ways to Maximize Your Content Curation Strategy
At a time when both consumers and marketers are struggling with information overload, the need for easy access to relevant and engaging content has become increasingly necessary. This is where content curation comes in. When you aggregate and distribute top notch content, you are showing your target audience that you have their best interests at heart and at the same time, you are able to build your authority as a reliable source of information. Here are three tips to ensure that your content curation strategy delivers tangible results:
- Be deliberate with your themes
Probably the best marker of an effective content curation strategy is the ability to select topics and themes that are truly relevant to your audience and that are true to your own brand and business agenda. At the heart of curation is the aggregation of high quality content for the consumption of a specific audience. Before setting off on your curation efforts, you need to clearly understand who your target audience is, and then consider the types of themes that are most useful to them. Choosing your themes correctly is certainly the most important step you will take in building a content curation strategy that delivers on your business objectives.
- Make curation active, not passive
It is not enough to just automatically push content; you will not get the kind of engagement you are really looking for with your audience. Instead of passively churning out information, no matter how top notch it is, adopt a more active approach to curation. So, even as you share information from other sources, include your own insight and commentary to elicit a response from your audience. Active curation could be in the form of posing a question to your audience, asking them for their insight or encouraging them to provide feedback. Remember, a primary goal of content curation is to consistently engage and retain the interest of your community.
- Increase reach by posting across channels
To get the most from your curation efforts, you want to consistently deliver the right content to the right people. As such, you need to determine where your community hangs out the most and their content consumption behavior/preferences to be able to effectively reach them. Include the major platforms such as Twitter, Facebook, LinkedIn and Google but do not be afraid to curate great content for smaller niche platforms if this is where your community can be found. When it comes to the number of posts to distribute in a day for the most impact, the range of 3 to 4 is generally recommended. Results from content curation largely depend on consistency; if you are using the right automatic distribution tools then you could save time on finding new content so that you would be able to curate content two to three times a week.
Because content curation involves using third party content, it is important to always give credit back to the publisher. Measuring and analyzing key metrics such as page views, visitor growth, visitor count as well as the frequency and most recent visits is important to help you evaluate the effectiveness of your content curation strategy and to ensure your efforts are paying off.As a reminder, please note that we are an affiliate of Amazon, ClickMagick, Coach Glue, Content Sparks, GetResponse, Kris Clicks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, SiteSell (SBI! & Solo Build It!), and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey