Content creation with SEO and the reader in mind
Search engine optimization is an important part of any content strategy. Search engine optimization, more commonly known as SEO, means using specific keywords in your content that will draw traffic. This increases the chances of your content appearing in search engine results when people type in these keywords.
There are tools you can use to find good keywords. The most popular is the Google AdWords Keyword Tool, which is free to use. You can enter keywords that are related to your topic and the tool will tell you how many searches your keywords get. It will also suggest other keywords to use. Other programs are more detailed but cost money.
If you haven’t already opened an AdWords account, you’ll want to do so, even if you never plan to advertise via AdWords. Create your account (or sign into one that you already have active) and begin your keyword search.
By the way, there are free-to-try accounts that can be set up at other keyword search tools, like Wordtracker for example. You might sign up for the free trail account and do keyword searches during your trial use of their system/tools.
How to Use Keywords
There is no exact guideline on how much to use your chosen keywords. If possible, you should use the keyword in the title, headings and first paragraph of your content. The idea is to use the keywords as much as possible while still keeping it natural. Don’t ‘stuff’ your content with keywords or it will be hard to read. Keyword stuffing can also get your site penalized by the search engines.
If you aren’t sure of how to avoid ‘keyword stuffing’ it will be worth your time to search Google for the topic and read up on how best to approach including your chosen keywords in your blog post or article. My search resulted in over 10 pages of search results for keyword stuffing. Here’s a Google Support post on keyword stuffing.
Not the Be-All End-All
Although keywords are important for getting your content seen in search engines, it’s not everything. What’s most important is that your content is original, helpful and high-quality. Keywords are only how you attract traffic from search engines, but don’t affect what that traffic does when it gets to your site.
Because keywords draw search traffic, use them in any content that’s searchable. This includes YouTube video descriptions and social media posts and profiles. Any time you sit down to write content for an ad, a blog post, an article, or helpful tips for your followers, keep a handy list of keywords that will help you with your SEO ranking, and that will help add clarity and content for your written words.As a reminder, please note that we are an affiliate of Amazon, ClickMagick, Coach Glue, Content Sparks, GetResponse, Kris Clicks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, SiteSell (SBI! & Solo Build It!), and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey