3 Proven social media tips to make your social media marketing strategy work!
Although signing up for an account on Facebook, Twitter, Google+ and other social sites is free, setting up a social media marketing campaign does come at a cost.
What makes social media a different ballgame when it comes to budgeting is that it can be difficult to measure the actual ROI of your investment on these social platforms. As such, even established brands are usually skeptical about putting in more money into their social media budgets.
For the small-time marketer working as a one-person team, the problem is always limited resources in terms of money and time.
Yet, no one can deny the importance of integrating social media into your marketing strategy. In spite of your small budget, you do need to leverage the power of social and pay close attention to other successful social media campaigns.
Here are proven social media tips to make your social media marketing strategy work when you are on a limited budget:
Make do with content curation
Creating compelling content regularly is by far the most expensive part of a social media marketing strategy.
It not only takes time to write blog posts, articles, create videos and come up with attractive images; it also takes money, especially if you do not have the expertise or the time to create this type of content on your own.
While content curation should not replace content creation, it can help you to distribute great content across your social sites without spending too much.
Depending on your niche, you can find interesting articles to share with your social community; you can also share resourceful or fun videos, infographics, and photos.
When done right, content curation can help you to generate attention on social media and in turn, gain visibility for your brand or product offering.
Your social community is your biggest asset. If your business already has some customers and you have several followers on social media, they can help you create unique content, in the process spreading word about your business.
Studies show that online consumers trust their peers more than they trust brand messaging. Getting your existing customer base to help you generate content to distribute on social sites can boost trust in your business as well.
You can use just about any social platform to leverage the power of user-generated content. For example, you can ask users to share their stories about using your product on Facebook. Alternatively, you can encourage people to pin thematic items on your Pinterest boards. Video testimonials on YouTube are also a great way to increase visibility for your products.
If you do not have the time to write or money to hire someone to write, encourage people to submit guest posts to your blog. Share this content across your social media platforms to boost the amount of traffic that is coming to your website.
Streamline your efforts with free or low cost tools
One way to manage your time and still establish a presence on social media is to use tools such as Hootsuiteto manage content distribution. The free version allows you to schedule status updates and other content types to be distributed at specified times. The pro version is even better and gives huge scope for managing your entire social media marketing campaign all within one program. You can even try it free for 30 days with no commitment.
You could also hire a social media representative. The social media rep will help you create a social media marketing strategy. If you do not have one, do daily posting, commenting and answering queries on the different social platforms. You may well be surprised with the affordability.
Whether you are looking for a blogger, a social media assistant or just a way to manage your social presence, you will hardly fall short of affordable tools that will help you spend more time on core business functions.
Remember to use social media tracking and monitoring tools to determine what is working and what needs improvement with your social strategy. After all, wouldn’t you want to know whether those ‘Likes’ ‘retweets’, ‘repins’ ‘+1s’ and ‘shares’ are translating into any real ROI?As a reminder, please note that we are an affiliate of Amazon, ClickMagick, Coach Glue, Content Sparks, GetResponse, Kris Clicks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, SiteSell (SBI! & Solo Build It!), and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey