Feeding Your Sales Funnel with Facebook Ads!
Here’s something nearly every successful entrepreneur knows: keeping a funnel full of prospects and clients is the key to consistent income and a growing business.
Of course, that’s easy to say. It’s quite another thing to actually do. If you’ve struggled to build your mailing list, aren’t sure what your conversion rates are (or what changes effect them), and don’t quite know what entices people to buy your programs or services, don’t get down on yourself.
Many, many business owners are in your same boat. They’re making money—some might even call them successful—but they know it could be better. They realize that the money really is in the list, and that a plan for filling their funnel is critical to their long-term success.
If that’s you, then you’ve probably read a lot of advice on funnel and list building. You’ve no doubt put some techniques into practice, such as:
- Free content creation: Blogging, podcasting, YouTube videos and other forms of content are great for getting attention, but it can be a long time in coming.
- JV partnerships: Working together to host a telesummit or free webinar is a proven method for building your list by “borrowing” someone else’s audience. The only trouble is, if you’re just starting out, it can be tough to find a willing partner.
- Book publishing: Nothing says you know your stuff quite like having your name on a book cover. But I think you’d agree that writing a book is definitely a long-term strategy—not to mention a massive time investment.
For fast, effective, and inexpensive funnel-filling strategies, today’s top coaches and service providers are turning to our favorite social network: Facebook.
Facebook offers low-cost advertising that’s highly targeted, and if done right, it can add massive numbers of qualified clients to your marketing funnel.
Step 1: Your Outstanding Offer
As with any advertising plan, the first thing you must consider is your offer. While you can advertise paid products on Facebook and drive traffic directly to your sales page, you’ll likely find your conversion rates are low.
A better choice is to create Facebook ads to promote a high-quality free offer that provides exceptional value to your ideal client. As the first step in your funnel, you want to make sure it:
- Perfectly represents your branding
- Offers valuable information your ideal client needs and wants
- Is perfectly clear, with each step matching the next so there is no confusion
There’s no need to go overboard though.
The days of offering a 200-page eBook and 7-video training series as an opt-in incentive are over. Your readers are no longer looking for that much in-depth content right from the get-go. They simply don’t have the time to make good use of it.
Instead, you want to offer them exactly what they need at this exact point in their journey.
For example, if your ideal prospect is just getting started in her coaching business, she’s probably looking for help with technical set ups. She might not know which hosting companies are best, or which website solution will work for her. She might not know if she needs a shopping cart, or which one to choose if she does.
A simple one-page resources guide that shows the tools you use in your business will have far greater value to her than a long eBook that will take her a week to read.
Distill your information down into only the most relevant facts, then design an appealing PDF or worksheet, and your visitors will find just as much value in that—maybe more. You’re still providing the same great information, but you’re also saving them hours of time.
To-Do: Design your offer
- The biggest pain point my market faces is:
- My market prefers to learn by (format):
- I can help my market overcome their pain quickly with:
- My market has responded well to (previous offers):
Remember though—this is only the first stop in your funnel, so you’ll want to be sure you have a solid monetization plan that fits perfectly with your initial offer. Ideally, you want each step in the process to be exactly what your ideal client needs at that junction.
We’ll go further into this topic in subsequent posts, be sure to bookmark our website and check back…
Thank you for visiting our website, we hope to see you again!Mike Conkey