Helpful Tips on Writing Effective Emails
Once you get your subscribers to open the email, you want to ensure that you deliver an effective email message that helps your list member. When you focus on delivering value, you’ll not only ensure that your audience is happy with your messages, but you’ll ultimately make more money while you are at it.
- Immediately Show Relevancy – When you created your subject line you ensured it was relevant to the topic in the email message. Show that relevancy within the first sentences and paragraph to make sure that the audience sees that the message has something to do with the subject line. This will help develop trust that what’s in the subject line is inside the message.
- Ignore Your English Teacher – When it comes to writing copy for an email message, it’s important to use words like YOU, YOUR, and YOUR’S. Make the copy focused and personal too. If you write in the third person, the email will feel impersonal. Use a combination of first and second person in all your email messages. “I know you’re going to absolutely love this.” Instead of, “This is loveable.”
- Benefits Over Features – When you discuss anything about a product, service, or idea always focus on how it benefits your readers and not how it helps you or about all the features it has. It helps to focus on the problems the feature solves for the customer. For example, if you are promoting done for you PLR content what benefit does that content provide the reader that will make them want to click through and buy it?
- Keep it To the Point – Avoid creating long emails. Know who you’re sending the email to, know what you want to convey to them, and make it actionable. If you have a lot to tell people, it may be best to put it into a blog post rather than an email. Emails should not require a lot of scrolling. People are often reading them on their smartphones and it’s a lot easier to read if it’s not too long.
- Be Authentically You – Finding your business voice is important because it’s going to be a lot easier getting to know people if you are yourself. People want to know, like, and trust you and they can’t do that if you are trying to be someone else. You are your brand. Only you can do what you do. No need to try to be someone else.
- Include an Actionable CTA – You don’t have to sell something in every single email, but a call to action of some kind is important to include. Whether it’s clicking through to read a blog post, clicking through to grab a coupon, a freebie, or buy something, putting a CTA in every email is important because it helps build trust.
- HTML Includes an Attractive Button – If you choose to send HTML messages an effective way to present a CTA button is to make a nice attractive button that stands out. Make it big enough to stand out. However, remember that most people are reading your messages via their mobile device, so make sure it looks right.
- Use the Right Words on the Link or Button – Whether you use a link or a button the words on the link or button matter a lot. Instead of putting things like “click here” or “buy now” or “sign up” put something actionable like, “Yes, I want to change my life right now.”
Writing effective emails means that you need to know who your audience is, why they signed up for your list, what their pain points are, and how you are the right person to help them with their problems. Then present everything in a way that is easy to digest by keeping each email short and to the point while also engaging your audience.
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