Why Copywriting Is Important
To put it plainly, copywriting is the writing you use in your written promotional materials. This can include your advertising, website, brochure, catalogs, business cards, sales letters and more. For this brief overview we’ll focus on online copywriting. We’ve all seen and read copy that was great, and some that wasn’t. Copywriting is what you use to get your customers and potential customers to take a particular action. For example:
- Call you for more information
- Place an order
- Sign up for your mailing list
- Get them to refer a friend to your business
While sometimes we think this should happen naturally when someone visits our site and they are interested, copywriting is a conscious effort to get the results you want. The good news is, the more you practice, the more natural copywriting becomes.
Consider this: When someone visits your website, you aren’t there to answer their questions or to convince them how great your product is. Your words need to do that for you. In other words, you need effective copywriting.
Your target market is the group of people you’re selling your product to. You have to be very specific when you define your target market, in order to make sure your copywriting is most effective. You can’t just say “women, moms or pet owners” because that is still vague.
- What women?
- Which moms?
- Which pet owners?
When defining your target market, there are many things to consider. There’s a small list below, but it only touches the surface. For each target market, there are so many different factors that can make up your specific target market:
- If it’s a man or a woman, marital status may come into play
- If it’s a parent, you might want to have an idea about the age of the children; if they work outside the home, etc.
- If it’s a pet owner, what kind of pet they have, what breed, etc.
- Wants, wishes and desires *
- Values & beliefs *
- Problems she needs solved *
*These last three are particularly important because this is what really motivates people to spend their money and buy products. Yes, they buy to satisfy their immediate needs, but desire is what drives people to spend their money readily. The following are important human motivators that have been identified by psychologists. They will help you in understanding what motivates your readers to take action:
- Need for approval
Some people might see it as unethical to play too hard on the emotions of their potential customer, but you can use this information to really understand what motivates your target market. When you understand someone, you can sell them the right product. You will understand their point-of-view, the problems they have and how much like they’d like a solution…and by understanding your audience, you’ll know what the right solution is.
Stay tuned for Part 2. Thanks for checking out my post; I hope it has been helpful.As a reminder, please note that we are an affiliate of Amazon, ClickMagick, Coach Glue, Content Sparks, GetResponse, Kris Clicks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, SiteSell (SBI! & Solo Build It!), and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey