Indirect Ways to Boost Opt-ins and Sales On Your Blog
While you don’t need to bombard your blog with new content daily, the truth is, the more valuable content you post to your blog on a regular basis, the better. You’ll get more traffic, improve your authority quotient, and built trust with your audience. After all, if you publish on a weekly schedule for five years or more people realize you’re here to stay. If you’re too sporadic in publishing people lose trust for you.
Create a Content Calendar and Schedule
The best way to ensure that you are publishing enough content across all platforms including your blog that will bring traffic and sales is to create a content planning schedule and a content calendar. Your content calendar will be based on the products you want to promote focusing on the problems they solve for your audience. Then you can throw in trending topics to give your content a more current feel.
For example, if you have identified an app that you know your audience will find value in start with educating your audience about the problem before you provide the solution. By the time you’re done talking about the problem when you introduce the solution they’ll be ready to purchase.
Don’t be afraid to sell something on every single post that you publish within the text, in an advertisement in between paragraphs, through sidebar links, pop-ups or slides, and via content upgrades to help convert people to your email list. If your audience can easily consume the free content you’re providing, giving them more ways to buy will improve sales. Don’t be fearful of doing this. Yes, some people may get mad and go away. But they aren’t your target audience anyway.
Always Include a Call to Action
Every post that you publish should have a reason for being, as mentioned before. When you are brainstorming the types of posts you want to include on your blog think about your goals. A goal, to be effective, needs to be able to be converted to a call to action.
Create Clear CTAs
When developing your CTAs, it’s important to use clear language that provokes enthusiasm, provides a reason (solves pain points) for your audience to act, limits the time they can act, and shows proof that the solution works for other people just like them. Additionally, the CTA button when one is used should be very prominent and use words that demand action rather than “buy now” say something like: “Yes! I want my Freedom Now!”
- Optimize Your SEO — There are two types of SEO. On page SEO and off page SEO. Both types of SEO are important.
- On-Page SEO – On page, SEO should mean that you use keyworded titles, headers, subheadings, smart internal linking, and content that speaks directly to your audience. It’s anything that you do from graphic design, the layout of your website and blog, and the words you use on the page that encompasses on-page SEO.
- Off-Page SEO — Off-page, SEO means that anything you do to get traffic back to your website using platforms that aren’t your website, such as social media platforms, should also be optimized. Promote every single last post you publish using other platforms such as social media like Twitter, Pinterest, and Facebook creating those all-important links back to your content from other platforms.
To improve the SEO on your blog you can use a plugin like Yoast SEO if you use self-hosted WordPress. Yoast will give you tips and lead you through ensure the SEO on your site is working. If you don’t use WordPress you can still improve SEO by working on page titles, meta tags, search phrases, creating sitemaps, and more.
Convert Traffic to Your Email List
This is probably one of the most important aspects you need to include to get more prospects so that you can make more sales with blogging. You must build your email list. You can use content upgrades, lead magnets, low priced digital products, and even “shipping only” physical products like books, to help build your email list.
- You Own Your List — Your email list is an asset. You own it. You can even sell it. What’s more is that the more targeted you build it the more effective you’ll be at making more sales. It cannot be stated enough that your list is of utmost importance. You do not own your LinkedIn Group members, your Facebook Page likes, or even your Facebook Group members in the same way that you own the information gathered for your email list.
- Use the Right Software — Due to that fact try to use the right software for list building and running your list. Software like Aweber.com, Convertkit.com, Mailerlite.com, Leadpages.com, Mailchimp.com, and others can help you create amazing autoresponders, landing pages, sign up forms and more. Don’t choose the least expensive, choose the one that enables your business to grow because changing software later isn’t all that it’s cracked up to be and can set your business goals back months. Instead, choose the right software.
To find the right software know your goals, the features you want, your price point, other resources like a technical assistant. Then try out different software using their free trials and online demos. You can also find out what your competition uses by signing up for their email lists.
Caution: Not all software and autoresponders allow affiliate marketing, so make sure that you pay attention to all the terms of service on for every autoresponder service you choose to help you. Also, most of the time you will need landing page software plus an autoresponder to really make everything work together to ensure compatibility between your choices.
Future posts will focus on developing effective email marketing content and promoting products your audience wants. Thanks for taking the time to read my posts and sharing those you find of interest for folks who you know and follow you.
As a reminder, please note that we are an affiliate of Amazon, Coach Glue, Content Sparks, NOW Lifestyle, OptinMonster, Rebrandable Traffic, and other companies where we may earn reseller fees and commissions if a visitor makes a purchase after clicking on one of our images, posts, or links and visits the advertiser's website.
Thank you for visiting our website, we hope to see you again!Mike Conkey